The Madrid street ad takeover.

I always like it when people take back a little part of the world. Here a little piece of Madrid is taken back.

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We were honored to be asked to participate in the latest PublicAdCampaign project: the Madrid Street Ad Takeover project. Last Thursday at 5:30 AM over 106 messages replaced advertising in light boxes around Madrid. 4 teams of 16 dedicated folks took only one hour to complete the takeover. Though removed within about 5 hours, most were documented and can be found here. Luckily, there were no arrests.

Contributors were asked to send in text that was printed in black on a white background. People involved included artists, lawyers, teachers, sociologists and gallery owners. Everyone submitted a sentiment about what they would like to see in public space to create a vision of what the public environment could be.

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